The Brazilian Franchise Association prepares for success during MAPIC. Find out Ricardo Camargo, Executive Director, has to say about the retail boom in Brazil and what he hopes to get of MAPIC this year.
In the year 2009 the Vienna Tourist Board carried out a relaunch in the wake of an extensive survey and analysis of about 11,000 guests. This resulted in the development of an advertising strategy that sets out to convince not only at a rational level using side-by-side evidence, but also at an emotional level.
While the German Government has a strong view regarding how National Urban Policy should be implemented, there is still much more progress to be made if the country is to continue to strengthen its cities.