BERLIN’s new governing mayor, Michael Mueller, has put his weight behind the city’s promotional campaign at MIPIM 2015.
“Berlin is currently one of the most exciting cities, not just as far as culture and joie de vivre are concerned, but it is also the second-most popular location for start-ups after London,” he said.
And although he expects Berlin’s presence at MIPIM to attract new development, he has pledged that this will be done with sensitivity to the city’s heritage. “Despite all the good news about the continued positive economic development in this growing city, we still have to protect the famous Berlin blend of working and living in the same neighbourhood,” he said. “After all, this diversity is vital for Berlin and is what makes our city so unique. That’s why our urban development policy must provide housing for people from all walks of life, both in existing buildings and in the important area of new housing. This will be one of the key tasks for my administration, in addition to stabilising economic success.”
Just as in previous years, MIPIM will provide valuable insight into the key trends and developments in Europe’s real estate markets. Mueller concluded that the knowledge gained in Cannes would help to position Berlin advantageously among competing cities and to
develop it still further.
Check out the MIPIM 2015 Conferences & Events Programme
Top image via Sean Pavone