MIPIM Hospitality Summit – full report, by ESSEC
The roundtable stage of the summit saw delegates divided across 10 tables to discuss 10 hot hospitality topics. After chatting for an hour, the chair of each table reported back with some fascinating insights. Themes ranging from cashflow streams to co-branding, holiday types and the relationship of hotels to their cities all came under the spotlight.
Arnoud Vink, Vice President of Development at Accor, reported back from a roundtable exploring “how to diversify cashflow streams”. “From co-working facilities to Zoom rooms, student dorms to staycation options, hotels should try to attract local customers,” he said.
“Travel has changed and travellers have changed. People want the real deal when they visit an iconic city; they don’t look at star rating, they want the local experience,” suggested Alexander Schneider, President, Nikki Beach Hotels & Resorts, on the theme of “how hospitality trends contribute to the attractiveness of cities”.
The summit wrapped up with a CEO panel, featuring three leaders from the world of hospitality. Said Franck Gervais, CEO Europe of Accor: “A lot of people talk about agility, but they don’t really know what it is. Our hotels are now becoming social hubs, F&B and entertainment are becoming more important. We have to serve people who want to find positive places where to spend time.”
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