Langham Place - Guangzhou, China | Real Estate Latest Industry Trends & News

Langham Place - Guangzhou, China

Langham Place, Guangzhou

Guangzhou, China
Architect: Andrew Bromberg of Aedas
Developer: Nan Fung Group

Located on Pazhou, Langham Place Guangzhou, together with Guangzhou Nanfung International Convention and Exhibition Centre and Guangzhou Commercial Showcase Complex, form the Nanfung Commercial, Hospitality and Exhibition Complex. The 500-key hotel has a dramatic, animated appearance, with horizontal elements accentuated through small and large shifts to maximise the dialogue between the buildings, providing a dynamic, unified and powerful expression for the exhibition complex.

The design responds to the surrounding context. Its direct and unapologetic reaction to the passive middle neighbour is the driver of both the volumetric placement of the towers as well as articulation of the towers and podiums.

About Author

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for MIPIM and MAPIC shows, as well as MIPTV/MIPCOM (TV industry) and Midem (music industry). He is based in Reed MIDEM's Paris office.

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