QUARTUS is the official partner of MIPIM PropTech Europe 2018. Why are you present on this show?
QUARTUS is the first French independent urban developer dedicated to new uses. It gathers the main real estate activities in order to respond, in an integrated way, to the new ways of life of the 21st century. Redesigning the model is what QUARTUS is all about. Today’s ways of life are evolving, giving way to new uses that redefine cities. QUARTUS integrates these changes into all its projects to offer spaces that reflect the image of its users: open, mixed and flexible.
“Being an official partner of MIPIM PropTech Europe 2018 alongside an international player, Reed MIDEM, makes sense of our DNA,” according to Franck DONDAINAS, founder and President of QUARTUS. “Innovation, technology, services and uses are the foundations that define QUARTUS and will be the watchwords of this show. Our presence was therefore essential! ”
Present at the SIMI since Decembre 2016, then at the Maddy Keynote last February and most recently at the MIPIM held in Cannes, QUARTUS is positioned as one of the major players in the largest annual meeting of the real estate sector, MIPIM PropTech Europe. This edition is an opportunity to publicise real estate innovations of QUARTUS and its reflection on new technologies rethinking lifestyles.
How do you translate innovation into your real estate offer?
The strength of QUARTUS is to surround itself with startups, in multiple fields, that complete its offer. The Group has been opened since its creation to the latter in order to constantly question and experiment its present and future action. Open to the world and new behaviors, bringing dynamism and technological advancements, startups represent real laboratories of innovation and new ways of thinking, capable of digitising the different aspects of the real estate value chain.
In 2017, QUARTUS integrated First Personal Xperience (FPX). This startup designs and produces immersive experiences, combining games, art and technology. It participates in the digitisation of the QUARTUS ‘experience to the users of the city of today and tomorrow: an open, connected city centered on the human and the sharing. FPX is dedicated to creating immersive experiences in all areas from health to consumption, to leisure and work, and imagines new ways to feel and share every aspect of our lives.
“On the occasion of the Maddy Keynote, we imagined for visitors an immersive experience in virtual reality in 4D around the apartment of the future. A projection in 2050 where the apartment evolves in terms of domotisation, interactivity, access to concierge services for example ” – according to Cyril Villalonga, Director of FPX and Creator of the festival Geekopolis
This experience will be revisited by the FPX teams at MIPIM PropTech Europe on the stand D02. Visitors will be able to try new animations in augmented and virtual reality. FPX and QUARTUS have worked on sensory experiences that allow participants to be truly involved in the demonstration.
QUARTUS also works with the startup Made In Vote of which surveys and polls on the needs of residents in the neighborhoods allows the Group to offer a response as close as possible to the expectations of the current and future users as a whole of its concierge offers.
Can you present us some projects that link technology and innovation?
QUARTUS works alongside real estate innovation partners and startups to bring out new models and uses.
The customer experience as conceived by the Group is a major project under development. More digital, more human, this relationship with customers is upseting the codes of the real estate world.
“We give ourselves the choice to stammer, we learn by walking” took over Franck DONDAINAS. MIPIM PropTech Europe is also an opportunity to meet PropTech players and discover new trends! ”