Interview with Jaga: Sustainable HVAC Solutions Company

Jaga manufactures a wide range of energy-efficient HVAC solutions


What sets them apart:


They have very strong core values with regards to sustainable production of goods. They take into account all elements regarding the environment when developing their products.  They are a family owned company so stockholders do not dictate their business motives, which allows them freedom to develop products that are of the best quality.


Their mission according to Bert Kriekels, Executive Director of Jaga, is to make the most sustainable, energy efficient and beautiful products to increase occupant comfort in their buildings.


They live by these 5 Core Values:


Respect Nature – By reducing the Co2 and emissions, using as many recycled materials products which all can be recycled themselves at the end of their useful life. Create products that use no raw materials, make little noise and use the least amount of energy.

Awake the Artist – Find the beauty in your design and make it attractive visually to your clients. If someone thinks something is beautiful they are likely to take care of it more.

Dream a Future – They live by the motto “Innovate or Die” which means you have to continually change and just because something has worked in the past doesn’t mean it is the best way. You must always be adapting to new technologies.

Create Emotion – Try to have people experience the products and see for themselves. They offer a test area in their Belgium Headquarters where clients can test out different technologies in a controlled environment and see for themselves the performance.

Build Bridges – They see themselves as navigators by building bridges by connecting people with products they need:


  • Develop systems that can respond quickly
  • They are continually pushing the limits and trying new things. They admit they are the most successful when the have direct contact with the building owners for new construction. Then they can really get the message across and allow them to know they are doing something for the world and want to do the right thing.
  • Their philosophy is not just make money now so you get people who care about sustainability and are willing to pay more upfront although they absolutely do their best to manufacture at low costs and have been successful.
  • The perception of green energy being more expensive is one of their greatest challenges. Use the term of green energy to turn up their products.


During our meeting it was clear that their passion is real. Their goal is to raise awareness of human’s impact on the environment. They want to make people conscious about the fact that every light bulb, every car that going down the street is adding to the fire. Put out the fire.

Raf Moors, Senior Project Manager

Bert Kriekels, Executive Director



Liz HendersonLiz Henderson is currently studying at the University of San Diego, working towards a Master’s Degree in Real Estate. Liz is also an official curator and blogger for MIPIMWorld.

About Author



  1. Avatar

    Today, I went to the beach with my kids. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put
    the shell to her ear and screamed. There was a hermit
    crab inside and it pinched her ear. She never wants to go back!
    LoL I know this is entirely off topic but I had to tell someone!

  2. Avatar

    Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite
    some time and was hoping maybe you would have some
    experience with something like this. Please let
    me know if you run into anything. I truly enjoy reading
    your blog and I look forward to your new updates.

  3. Avatar

    Thanks for the auspicious writeup. It in fact was a enjoyment account it.
    Glance advanced to more delivered agreeable from you!
    However, how could we communicate?

  4. Avatar

    You could certainly see your enthusiasm in the work you write.
    The sector hopes for more passionate writers such as you who
    are not afraid to say how they believe. At all times go after your

  5. Avatar

    Do you have a spam problem on this site; I also am a
    blogger, and I was curious about your situation; we have developed some nice practices and we are looking to exchange techniques with others, why not shoot me an e-mail if interested.

  6. Avatar

    Hi it’s me, I am also visiting this site on a regular basis, this
    web page is in fact nice and the users are in fact sharing fastidious thoughts.

  7. Avatar

    Magnificent goods from you, man. I’ve understand your stuff previous to and you’re just extremely magnificent.
    I really like what you’ve acquired here, certainly like what you’re stating and the way in which you
    say it. You make it enjoyable and you still
    care for to keep it smart. I cant wait to read far
    more from you. This is actually a wonderful web site.

  8. Avatar

    We are a group of volunteers and starting a new scheme in our community.
    Your web site provided us with valuable information to work on. You’ve
    done a formidable job and our entire community will be grateful to you.

  9. Avatar

    Please let me know if you’re looking for a author
    for your site. You have some really good articles and I think
    I would be a good asset. If you ever want to take some of the load off, I’d absolutely love to write some
    content for your blog in exchange for a link back to mine.
    Please blast me an email if interested. Regards!

  10. Avatar

    Howdy would you mind stating which blog platform you’re
    working with? I’m planning to start my own blog soon but I’m
    having a difficult time choosing between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your layout seems different then most blogs and I’m looking for something unique.

    P.S Sorry for getting off-topic but I had to ask!

  11. Avatar

    Greetings! Very useful advice in this particular article!
    It’s the little changes that make the most significant changes.
    Many thanks for sharing!

  12. Avatar

    Oh my goodness! an amazing article dude. Thank you However I am experiencing issue with ur rss . Don?t know why Unable to subscribe to it. Is there anyone getting identical rss problem? Anyone who knows kindly respond. Thnkx

  13. Avatar

    There are some interesting points in time in this article but I don?t know if I see all of them center to heart. There is some validity but I will take hold opinion until I look into it further. Good article , thanks and we want more! Added to FeedBurner as well

Leave A Reply