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City Brand Success: Vienna

In the year 2009 the Vienna Tourist Board carried out a relaunch in the wake of an extensive survey and analysis of about 11,000 guests. This resulted in the development of an advertising strategy that sets out to convince not only at a rational level using side-by-side evidence, but also at an emotional level.

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Shopping in Vienna

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Retail in Vienna – Diversification meets quality

Driven by the growth of the city, the competitive demands and the lasting boom as a top worldwide tourism destination, Vienna is a new leader in the league of shopping.

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