We are done with the distinction between e-commerce and commerce. We are in the era of connected business and omnichannel, full of tremendous opportunities but also challenges retailers need to face to offer a true Human Connected Experience. What are the innovations emerging in stores? To what extent could retailers leverage this technology? Edouard Detaille, Senior Advisor to Hammerson France's CEO, shares his expertise.
This week, highlights on the latest e-commerce trends to watch out for in 2015; Facebook, Twitter & Tumblr "Buy" Buttons; 15,000 robots at Amazon's distribution centres; brands leading the way in omni-channel marketing and e-commerce in India. Discover the weekly best "digital" news selected for you by MAPIC.
The influence of social media and new technology on consumer behavior is indisputable, but how can online platforms translate into real-world sales? We looked at a few stellar examples in Europe and the US.