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digital retail posts

Augmented Reality can enhance the Human Connected Experience

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Digitising retail outlets through a Human Connected Experience

We are done with the distinction between e-commerce and commerce. We are in the era of connected business and omnichannel, full of tremendous opportunities but also challenges retailers need to face to offer a true Human Connected Experience. What are the innovations emerging in stores? To what extent could retailers leverage this technology? Edouard Detaille, Senior Advisor to Hammerson France's CEO, shares his expertise.

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digital innovation

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Zoom on Digital Innovation in retail

This week, highlights on the latest e-commerce trends to watch out for in 2015; Facebook, Twitter & Tumblr "Buy" Buttons; 15,000 robots at Amazon's distribution centres; brands leading the way in omni-channel marketing and e-commerce in India. Discover the weekly best "digital" news selected for you by MAPIC.

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digital technology

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LIVE Report: How to use digital technology to boost storefront role

Mathieu GENELLE & Valérie PIOTTE of Publicis Shopper explained to us how digital technology can attract visitors to your store.

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San Francisco by night

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Social media allows for innovative engagement with consumers and targeted campaigns

The influence of social media and new technology on consumer behavior is indisputable, but how can online platforms translate into real-world sales? We looked at a few stellar examples in Europe and the US.

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Kate Ancketill Property Influencer

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Property Influencer: Kate Ancketill

The latest Property Influencer Kate Ancketill says the future is now—and retailers had better jump on board the innovation train if they want to survive.

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