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Social media allows for innovative engagement with consumers and targeted campaigns

The influence of social media and new technology on consumer behavior is indisputable, but how can online platforms translate into real-world sales? We looked at a few stellar examples in Europe and the US.

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Kate Ancketill Property Influencer

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Property Influencer: Kate Ancketill

The latest Property Influencer Kate Ancketill says the future is now—and retailers had better jump on board the innovation train if they want to survive.

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