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A City Diplomacy Factor in Promoting Barcelona

With major sporting events like the 1992 Olympic Games, fashion, tourism and superior education, the city of Barcelona has created a powerful brand via creative city diplomacy.


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Barcelona

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The World Bank Urban Research and Knowledge Symposium Re-Thinking Cities – Barcelona, October 2012

The Symposium in Barcelona aided in contributing to and informing policy choices that can help policymakers manage potential economic efficiency, environmental sustainability and social equity tradeoffs associated with urbanization


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Barcelona-Myan_Brenn

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Building a strong city identity

A positive and strong city identity and image can be a powerful competitive asset and tool for cities in an increasingly global and competitive market.


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Ellis Island -Sue Waters

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Can immigration fuel urban growth?

In order to replenish populations, many cities are opting to actively encourage immigration as a means of fuelling urban growth.


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Hermitage Amsterdam

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What do investors want from cities?

Viewed either as a competitive asset or a liability, cities must work to create an attractive environment for investors.


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Barcelona

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Leveraging public land to attract urban investment

Taking steps to marshal public land under one public body coupled with a land use planning process will help create better internal and external rates of return on urban investment.


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VistaPortOlimpic-A

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A new type of sports brand – Juan Carlos Belloso, Founder, Futureplaces, Barcelona

How sports events can help to brand and position a city for investment


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Barcelona Olympic Stadium

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Linking sports, urban and economic opportunities: the Barcelona Global Sports Hub – Mateu Hernández Maluquer, CEO, Barcelona Global

The Spanish city is looking to become a major sports hub - will its bid for the 2022 Winter Olympics take it there?


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