MIPIM-World Blog

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Retailer of the Week: Carmen Steffens

Leather goods retailer Carmen Steffens is on a mission to become the first Brazilian brand recognised worldwide.


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Stcokholm2

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City Branding in Nordics:a framework of success factors

Analysing the success factors and road map of the city branding programs of Helsinki, Stockholm, Copenhagen and Chicago.


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Lightspeed Retail

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LightSpeed Retail drives store traffic back up

Fusing technology with an enhanced customer experience seems to be the magic mix these days in keeping customers in-store.


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I love NY

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Commercialisation of place brands

Cities must build active marketing partnerships and go beyond extensive product lines in order to better exploit the city brand.


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MAPIC Awards 2011

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The MAPIC Awards announce 2012 finalists!

An international jury of retail real estate experts have selected 21 finalists in the MAPIC Awards 2012.


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Brazil flag blog

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The Brazilian Franchise Boom heads to Cannes!

The Brazilian Franchise Association prepares for success during MAPIC. Find out Ricardo Camargo, Executive Director, has to say about the retail boom in Brazil and what he hopes to get of MAPIC this year.


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Portobello

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Retailer of the Week: Portobello Shop

Brazilian retailer Portobello makes your space more elegant and sophisticated through top quality ceramic and porcelain products.


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Rise in Retailers at MAPIC this year

Shaping up to be one of the biggest MAPIC editions in history, this show boasts several new retailers, all enthusiastic to sign deals this November.


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Vienna-Krister462

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City Brand Success: Vienna

In the year 2009 the Vienna Tourist Board carried out a relaunch in the wake of an extensive survey and analysis of about 11,000 guests. This resulted in the development of an advertising strategy that sets out to convince not only at a rational level using side-by-side evidence, but also at an emotional level.


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Glasgow

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Glasgow: where more really means more

Conference and major event organisers are increasingly choosing Glasgow as they discover that it’s a great place to do business and a city which keeps its word…


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megamatte

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Retailer of the Week: MegaMatte

Brazilian fast food chain MegaMatte offers customers affordable snacks that are both nutritious and delicious.


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The Honourable CY Leung to be present at MIPIM Asia!

CY Leung, Chief Executive of the Hong Kong Special Administrative Region will be giving the welcome speech at the opening ceremony this year.


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Barcelona-Myan_Brenn

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Building a strong city identity

A positive and strong city identity and image can be a powerful competitive asset and tool for cities in an increasingly global and competitive market.


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MAPIC gets tech savvy with the Digital Summit

On Tuesday, November 13, 2012, the MAPIC Digital Summit will open the debate on the future of commerce in the digital world.


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City Branding: The Seven habits

The Seven habits of highly effective cities: providing urban leaders with the magnet that combines people and institutions together in a common identity and purpose.


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