MIPIM-World Blog

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Retailer of the Week: Attirance

Latvian retailer Attirance inspires the French “art de vivre” with luxurious natural cosmetics and an ever-growing worldwide franchise system.



Established in Latvia in 2003, Attirance is the manufacturer of more than 300 natural bath & body, face care, hair care, male, baby and fragrance products.

In creating Attirance, founder Atis Liepins drew inspiration from his admiration of French culture, and based his venture on the philosophy of “genuine naturalism that creates the desire for physical and emotional comfort, and helps us enjoy harmony in life”. Attirance’s products capture the spirit of 18th century France, offering luxury, modernity, beauty and refinement as cherished by the royalty of yesteryear, using only the highest quality plants, butters, flower extracts and essential oils in fabrication. Proposing products for all ages, Attirance strives to promote well-being, eternal beauty and harmony with oneself, basing collections on the diversity and splendor found in nature. The most valuable ingredients are continuously sought out and developed to create new, high-quality products.


Since 2007, Attirance continues to expand a worldwide franchise system, offering a fully developed business concept with an extensive product range and proven profitability.  Today, shops can be found in several countries including Russia, Canada, Italy, Germany, and Turkey. In 2008,  the project was brought to Asia, and the brand has successfully found its place in the Chinese market.


Their Franchise packages offer everything necessary for successfully launching Attirance in a new location and their strategy is to source representatives and/distributors who work or serve the global demand of the brand.


Interested in learning more about Attirance? Meet them at MAPIC this November!


Source: http://www.attirance.com/en/about-us/history


Image: http://www.attirance.com/en


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