September 19, 2012
Retail brands are finding new ways to humanise their brands in the advent of online commerce and cutting edge mobile technology.
DID YOU KNOW that by 2015, it is predicted that the number of internet connected devices will be the equivalent of TWO for every person on the planet?
DID YOU KNOW that by 2015, traffic is expected to reach 11GB per person and global internet traffic will reach one zettabyte?
In the advent of interactive mobile technology and a growing shift towards SCREEN CULTURE, keeping an element of HUMAN TOUCH in the world of retail has become increasingly difficult, forcing retailers to humanise their brands through new and innovative brand ‘experiences’.
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