June 11, 2012
Pop-up shops have gone from a perfect example of temporary installation to a fixture on every marketing-strategy-to-do list.
FACT: The pop-up concept is aimed more at selling the brand rather than the product.
FACT: The pop-up allows landlords to fill vacant space while seeking permanent tenant.
FACT: Pop-up’s are a cost-efficient way of sparking social regeneration.
First identified in late 2003, the “Pop-up store” has grown into a trend that retail marketers are rapidly embracing. Acting as a quick and flexible solution to offer greater variety and make better use of vacant properties, Pop-ups also provide brands with an opportunity to engage directly with their customers in a way rarely available through conventional retailing.
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