MIPIM-World Blog

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Virtual Stores Appearing in Downtown Toronto

More than 1,000 items were scanned within the first three hours after launch of Wells.ca virtual store, downtown Toronto.


Well.ca creates virtual store in subway

A company called Well.ca recently created a virtual store in one of Toronto’s busiest subway stations. Virtual stores allow potential customers to shop in the subway station by simply scanning QR codes with their smartphones. Customers scan the codes, confirm their order, and have products delivered directly to their homes.

The arrival of a virtual store in Toronto has been quite a success. Well.ca’s application was downloaded more 100 times in the first three hours after the launch of the virtual store, and more than 1,000 items were scanned.

“The whole story for us is bringing the store to you,” says Ali Asaria, founder of Well.ca. “You no longer have to drive to, or walk to, the store… It tells the story of the future of retail – the store can come with you anywhere you want.

Shopping with smartphones and tablets is gaining in popularity. Indeed, this type of commerce, which barely existed a couple years ago, is expected to exceed $100-million globally within a few years. Companies must adapt quickly to this shift, which is completely transforming the retail landscape as well as our shopping experience.

For more about new technology in retail, subscribe to our free trend report, MORE Vision by MAPIC, “Today’s intelligence for tomorrow’s business”

Johanne Royer
Communication Expert – Könige communications

Könige communications is a communication agency that distinguishes itself through its strategic communication approach and by its ability to achieve goals by offering clients a range of integrated services, such as communication counseling, branding, web strategies and design, public relations (press relations, speech writing, coaching) and event planning. Johanne Royer is the founding president of Könige communications. She is also the official representative of MAPIC in Canada.

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Image: Wells


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