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Retailer of the Week: SUBWAY

SUBWAY pushes excellence with an innovative and sustainable development strategy.

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With more than 36,000 restaurants throughout the world in 100 different countries, this retailer is considered the world’s largest submarine sandwich franchise and
second-largest restaurant franchise in the world. Through the opening of more than 2,100 restaurants worldwide, including 1,000 new locations in the U.S. and Canada alone, SUBWAY added approximately 21,000 new foodservice job and career opportunities in 2011. By opening an additional 2,500 outlets, it expects to add another 25,000 positions by the end of 2012—and this doesn’t include jobs in ancillary fields, such as construction, logistics, equipment manufacturing, food processing, maintenance, etc.—a brilliant feat making it worth our mention as retailer of the week.

 

The SUBWAY chain was recently named the top ranked restaurant brand in Entrepreneur Magazine’s annual Franchise 500 listings. The magazine’s January 2012 issue and website also lists SUBWAY restaurants as the #2 overall franchise opportunity, #2 fastest growing franchise and the #2 Global franchise.

 

What sets this retailer apart from other fast food chains? It boils down to 3 key elements: sustainable development, innovation and a top notch business model.


In August 2011, The SUBWAY restaurant chain announced the opening of five new “Green” SUBWAY Eco-Restaurants designed with environmentally friendly aspects to reduce energy, water, and waste consumption in cost effective ways. Other SUBWAY locations have incorporated sustainable elements, such as one in Ephraim, Utah, which now includes solar panels to generate electricity. SUBWAY brand sustainability efforts do not end with Eco-Restaurants. They also include several cost effective packaging solutions that are operationally efficient while being highly functional. As a result, chain transportation is cut back, saving fuel costs and reducing mileage and emissions.  Such sustainable packaging includes recyclable cutlery, recycled paper napkins, recyclable paper menus, and the new SUBWAY cards which use 30% recycled plastic.  As mentioned on prnewswire.com, SUBWAY continues their green approach by introducing their new salad bowl made from 95 percent recycled materials.

 

SUBWAY stays on the cutting edge of innovation by riding the crest of the social media retail wave. According to Kizata.com, SUBWAY is not only a leader as a retail franchise, it’s equally a leader in social media engagement.   SocialBakers listed it the #27 overall leading brand on Facebook. To date, SUBWAY boasts over 11 million Facebook Likes, 400,430 Twitter followers , over 1.6 million YouTube views and nearly 9000 Linkedin followers.


With a perpetual flow of great marketing and promotional campaigns, a green thumb and a warm embrace with the digital aspect of retail, this SUBWAY is making no stops. It’s riding strong and steady.

 

Interested in learning more about SUBWAY? Register now for MAPIC and meet them this November!

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