The ABF-Brazilian Franchise Association is a non-profit entity, founded 22 years ago with the objective of contributing, promoting and striving for technical and institutional development of the franchise system. ABF works hard at assisting Brazilian chains and at expanding their operations outside the country. The entity maintains relationships with the main international franchise associations, so it promotes and participates in the sector’s most important events abroad. They also help foreign franchise networks come to Brazil through their franchise exhibition,website and magazine.
Ricardo Camargo, executive director of the Association, sits down with us at MAPIC in an exclusive interview to discuss his thoughts on the retail franchise business in Brazil.
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Top image credit : Photobank gallery