February 3, 2012
A positive attitude and healthy lifestyle work wonders for Lululemon.
The Canadian retail store Lululemon Athletica, has been generating quite a bit of buzz in Canada since its opening in 1998. Keeping up with demand has been an ongoing challenge for this yoga-inspired clothing brand, but business is good, and plans to expand are on Lululemon’s to-do list. Due to quarter sales that exceeded expectations, Lululemon’s stock jumped 15 %, with sales reaching an all-time high. A recent article in Canada’s Financial Post announced that the company would be targeting European and Asian markets beginning in 2013, notably Hong Kong and the United Kingdom.
Shopping mall developers and investors are already showing an interest in this popular brand, which has revolutionised the clothing industry in Canada and the United States. The company, which sells active wear for women and men, also promotes a healthy lifestyle and positive attitude, two attributes that are put forward in their marketing campaigns and via their brand ambassadors. The company also invests in research and development, working with both athletes and yoga instructors, to create functional designs and clothes that meet high quality standards.
Lululemon showrooms will be launched this year in both China and the UK.
Image: Lululemon athletica