July 6, 2011
Social media is having a huge impact on consumer behaviour. Using the power of friends, fans and followers is crucial to work with the networks that are shaping the face of shopping.
FACT: 81% of US consumers have gone online to research a product before buying.1
FACT: 31% of daily Twitter users have asked their followers for opinions about products and services.2
FACT: Facebook users click the LIKE button an average of nine times per month.3
FACT: Social networking is an opportunity not to be missed!
With myriad options guiding their purchasing decisions, today’s consumers are increasingly tapping into networks to discover, discuss and purchase goods and services in ever‑more sophisticated ways. Web 2.0 has created a massive new forum for consumers to pick and choose their favourite brands. KellerFay, a word-of-mouth marketing consultancy in the U.S., estimates there are nearly one trillion conversations about brands each year in the U.S. alone.
MORE Vision: giving you visibility
Reed MIDEM’s detailed MORE Vision report explores this phenomenon and asks top industry players how to turn this opportunity into a reality.
Each of these experts offers a unique insight and practical advice on how to make social media work for your business.
Watch this space for the next MORE Vision!
Every two months, MORE Vision by MAPIC will contribute to the retail real estate community’s knowledge base by exploring a key trend influencing retail property strategy today. Each issue of this multichannel and multi-tool service will include a presentation of a trend, with history, key figures and useful links, along with exclusive interviews with top industry players. The briefing will include a printable document and a presentation for you to use, customise and share with colleagues. Questions raised will be opened up for debate on our social media platforms – the best comments and discussions will be summarised and published here on the MIPIMWorld blog.
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Next issue: September 2011 Don’t miss out! Register now to be notified about the next publication.
Statistics sourced from ‘The F-Factor’, May 2011, trendwatching.com.