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Life after the wow-factor – David Taylor

How an economic dip affects the buildings going up.


The wow factor

Hemlines and buildings soar when stocks go up, so the theory goes. So what happens to architecture when the economy plummets?

It is pretty easy to spot when an economic downturn is on its way, says Gene Kohn, chairman and founding partner of Kohn Pedersen Fox – just take a look at the architecture.

Because when the aesthetic of the time is at its most extreme in terms of fluorishes, flamboyance and richness of detail, it is a clear signal that all is about to go pop.

But, Kohn says, after every slump, the zeitgeist reverts to basics, resulting in sensible, efficient buildings. And this economic cycle will be no different.

Click here to read the full report in Preview 2010.


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